Strolling down the shopping boulevards everyone has experienced stumbling across a shop and being captured by its magical allure.
The art of the discovery is not just down to the seductive power of prettily arranged items, which you had your eye on for a long time.
No – the magic emerges from the entire store.
Creativity is applied more and more to the design of a retail outlet as an adventure space. In terms of architecture and design, many shops present themselves as a spatial artwork, giving maximum exposure to the most desirable goods.
In this case, shop design means setting the scene in grand style.
Internationally, the competition is unleashed to see who can attract the best designers to work on their shops. This is by no means restricted to exclusive brands.