The state of the art revelations of the psychology of taste can help us to escape from the two great dogmas of aesthetics:
• the view that there is only one acceptable visual style
•  that all styles are equally valid.

The quality of light, the choice of materials, the use of colour, and the selection of furnishings and works of art are coordinated as part of the overall scheme; and each element involves the same process of questioning and refinement.

INDOOR Architecture - London Bordeaux, Hamburg - Unlocking Properties Real Potential by Better Interior Design, Architecture Services, Styles & Design Element Trade

Unfortunately, the self we miss at such moments, the elusively authentic, creative and spontaneous side of our character, is not ours to summon at will.
Our access to it is, to a humbling extent, determined by the places we happen to be in, by the colour of the bricks, the height of the ceilings and the layout of the streets.

In the wasteland of run-down rooms, our optimism and sense of purpose are liable to drain away, like water from a punctured container. We may start to forget that we ever had ambitions or reasons to feel spirited and hopeful.

We depend on our surroundings obliquely to embody the moods and ideas we respect and then to remind us of them. We look to our buildings to hold us, like a kind of psychological mould, to a helpful vision of ourselves.

We arrange around us material forms which communicate to us what we need – but are at constant risk of forgetting we need – within. We turn to wallpaper, benches, paintings and streets to staunch the disappearance of our true selves.

We need a home in the psychological sense as much as we need one in the physical: to compensate for a vulnerability.

We need a refuge to shore up our states of mind, because so much of the world is opposed to our allegiances. We need our rooms to align us to desirable versions of ourselves and to keep alive the important, evanescent sides of us.

To speak of home in relation to a building is simply to recognise its harmony with our own prized internal song.

The members of the family Tugendhat, who lived in Mies van der Rohes mid-twentieth-century steel and glass pavilion may at times have drunk too much, squabbled, been insincere and overwhelmed by anxiety, but at least their buildings spoke to them of honesty and ease, of a lack of inhibition and a faith in the future – and would have reminded their owners, at the height of their tantrums or professional complications, of what they longed for in their hearts.

Our jobs make relentless calls on a narrow band of our faculties, reducing our chances of achieving rounded personalities and leaving us to suspect, that much of who we are, or could be, has gone unexplored.

Our innate imbalances are further aggravated by practical demands. We respect a style which can move us away from what we fear and towards what we crave:
a style which carries the correct dosage of our missing virtues.

That we need art in the first place is a sign that we stand in almost permanent danger of imbalance, of failing to regulate our extremes, of losing our grip on the golden mean between life’s great opposites:
boredom and excitement, reason and imagination, simplicity and complexity, safety and danger, austerity and luxury.

Viewed in this light, a given stylistic choice will tell us as much about what its advocates lack as about what they like.

We can understand a seventeenth-century elite’s taste for gilded walls by simultaneously remembering the context in which this form of decoration developed its appeal:
one where violence and disease were constant threats, even for the wealthy – fertile soil from which to begin appreciating the corrective promises offered by angels holding aloft garlands of flowers and ribbons.

We shouldn’t believe that the modern age, which often prides itself on rejecting signs of gentility and leaves walls unplastered and bare, is any less deficient.

It is merely lacking different things. An absence of politesse is no longer the prevailing dread. Life in much of the developed world has become rule-bound and materially abundant, punctilious and routine, to the extent that longings now run in another direction:
towards the natural and unfussy, the rough and authentic.

That is why we know:
»There are as many styles of beauty as there are visions of happiness.«

INDOOR Ξ Architecture is therefore not limited to the usual contemporary interior design solutions, but focuses on this broader range of different styles.

INDOOR Architecture - London Bordeaux, Hamburg - Unlocking Properties Real Potential by Better Interior Design, Architecture Services, Styles & Design Element Trade


Art Deco Interior Design

Art Deco Interior Design achieves a wild, elegant lifestyle full of self-conscious force, carried by the sparkling creativity of jazz and enthusiasm for speed and streamlining. Since the “Roaring Twenties” Art Deco absorbed the graphic evidence of Picasso and Cubism in a creative and intellectual way. The aim is a living space refined by art. Art Deco Interior Design creates an atmosphere of unabashed luxury and lifestyle. Art Deco Interiors by INDOOR Ξ Architecture offer an impressive stage, to give positive daily inspiration …

Art Deco Interior Design Style Expert Service & Art Deco Furniture Saly by INDOOR Architecture London UK

Epoch Fusion / Eclectic Interior Design

The Epoch Fusion Department of Indoor clears up with expertise a little of the mystique that surrounds antique furniture. Taste is a very personal matter, and if it is not to degenerate into mere eccentricity, it ought to be based on knowledge and supported by expert advice – when the occasion demands. INDOOR´s Epoch Fusion Department is trying to win over the uncompromisingly contemporary minded. We like well-designed furniture of any period, including our own, and we come down heavily on the side of those who cheerfully blends the very best of the old with the new…

Epoch Fusion Interior Design Style Expertise & Antique Furniture Sale by INDOOR Architecture London UK

Contemporary Interior Design

With Contemporary Interior Design you get rid of retracted thinking and create space for an artistical stimulating, fresh climate. This environment supports communication and encourages creative and intellectual working people…

Contemporary Interior Design Style Expert Service & Furniture Sale by INDOOR Architecture London UK

Postmodern Interior Design

Postmodern Interiors focus their priorities on emotional joy and break free from the restrictive rules of the classic functionalist modernism. Our Postmodern Interiors create an atmosphere full of energy, inspiration, and esprit. It generates comfortable spaces for the body, mind, and soul.

Postmodern Interior Design Style Expert Service & Post-Modern Furniture Sale by INDOOR Architecture London UK

CROSS-CULTURAL Interior Design

Cross-Cultural Interior Design means, that we are creating rooms, transferring you immediately to your preferred part of the world, reviving the joy of life and the memories of new discoveries in encouraging and exhilarating way again.
Our Interior design has always been more than beautiful shapes.


Cross-Cultural, Multicultural Ethno World Interior Design Style Expert Service & Furniture Sale Products by INDOOR Architecture London UK

Classic Japanese Interior & Garden Design

Japanese Interiors are creating peace. The peace to find contemplation and self-awareness…
A common misunderstanding is the association of “Japanese” with straightness, purism and simplicity. It is true that Japanese design is always “unpretantional” and simple – in the Western sense. The term “straightness” must be replaced by clarity.

Japanese Zen Kyoto Interior Design Garden Style & Japanese Furniture Sale by INDOOR Architecture London UK

Traditional Chinese Interior Design

Combined with the best of Western design, traditional Chinese interior design style and art is making a quiet breakthrough.

Traditional Chinese interior design art evolved from a classically traditional style that is unique in its graceful designs in space planning, materials, colors and furnishings.

Like any other cultural vehicle, interior design, as an expression of the resident’s interests, tastes and aspirations, can indirectly reflect the culture and thinking of the era and society. It occupies a glorious chapter in design history, with a dazzling array of achievements grounded in a rich Chinese culture.

INDOOR Ξ Architecture does not stop to the superficial expression of Chineseness achieved by a mechanical aggregation of traditional design elements. Rather, we seek the expression of the intrinsic values of traditional culture based on a firm grasp of the Chinese design techniques and aesthetic principles in space planning and the use of materials, colours and furnishings.

Confucianism, Buddhism and Taoism, the philosophies and religions founded two millennia ago are jewels in the crown of classical philosophy and wisdom. They are also the three major building blocks of traditional Chinese culture.

Traditional Chinese Style Interior Design Architecture Expert Services and antique Chinese Art Trade by INDOOR Architecture, London UK

Tuscan Interior Design

The rolling hills, farmhouses and vineyards – the enchanting landscape of northern Italy have aroused a surge of interest in Tuscan interior design. Terracotta tiles of the roofs, fields of lavender, sunflowers, towering cypress trees draw the landscape of Tuscany. With our Tuscan Interior Design Style, this magic of Tuscany can be added to your property by using special colors, materials and finishes, creating a particularly cozy, warm and friendly living atmosphere with a high degree of refinement.

Tuscan Mediterranean Interior Design Style Expert Service & Tuscan Furniture Sale by INDOOR Architecture London UK

Spanish Interior Design

The Classic Spanish Interior Design Style is marked by a unique combination of Moorish characteristics on the one hand, Renaissance and Baroque features on the other.

In considering this subject, one must bear in mind the peculiarly conservative character of Spanish people, ….


Spanish Interior Design Style Expert Service & Spanish Furniture Sale by INDOOR Architecture London UK

Moroccan Interior Design

Our Moroccan Interior Design Style is giving any room a warm and friendly, lived-in and welcoming aura.
Inspired by the Islamic culture and the shapes and colours of the rolling sands of the desert…

Moroccan Interior Design is about color, texture, and fluid lines. Wherever you find this style, its intricate beauty seduces. Moroccan design incorporates bold colors, such as fuchsia, royal blue, deep purple, and vibrant red, with the soothing neutral colors of the desert, such as sand, taupe, beige, and shades of white. Bold accent walls and fabrics are common in this design style.

Moroccan Moorish Arabic Interior Design Style Expert Service & Moroccan Islamic Art Furniture Sale by INDOOR Architecture London UK
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